Saree, also known as Sari, is a traditional Indian attire that has been around for centuries. It is a long piece of cloth that is draped around the body, with one end being wrapped around the waist and the other end draped over the shoulder. The saree is worn by women of all ages, and it is a symbol of Indian culture and tradition. Over the years, the saree has become popular all around the world, and the saree business has grown significantly.
The saree business is a vast industry that includes manufacturers, wholesalers, retailers, and exporters. It is estimated that the Indian saree industry is worth around $17 billion and is expected to grow at a CAGR of 7% between 2021-2026. The saree business is not just limited to India, but it has also gained popularity in other countries like the USA, UK, Canada, Australia, and many more.
In recent years, the saree business has gone through a significant transformation. With the advent of technology, saree manufacturers have started using advanced techniques to create innovative designs and styles. The use of digital printing, computer-aided designing (CAD), and other technological advancements has made it easier for saree manufacturers to create unique designs and patterns. This has led to the growth of the designer saree business, which caters to the demands of customers who are looking for exclusive and personalized sarees.
The saree business has also witnessed a significant shift in the way it operates. With the rise of e-commerce platforms, saree retailers and manufacturers have started selling their products online, which has made it easier for customers to buy sarees from the comfort of their homes. The emergence of online marketplaces like Amazon, Flipkart, and Snapdeal has further fueled the growth of the saree business, as it has made it easier for small saree manufacturers to reach a wider audience.
The future of the saree business looks bright, as the demand for sarees is expected to increase in the coming years. With the rise of the middle class in India and other countries, the demand for sarees is expected to grow significantly. Moreover, the increasing popularity of sarees among young women has also contributed to the growth of the saree business. With the emergence of new trends and styles, the saree business is expected to continue to innovate and adapt to the changing tastes and preferences of customers.
In conclusion, the saree business is a vast industry that has grown significantly over the years. With the use of advanced technology and the emergence of e-commerce platforms, the saree business has become more accessible to customers around the world. The future of the saree business looks promising, and it is expected to continue to grow as the demand for sarees increases. The saree business is not just about selling a piece of clothing, but it is also about preserving the rich cultural heritage of India and promoting it to the world.